Most artists dream of seeing a red dot next to their work on exhibit. The red dot is the almost-international symbol that an artwork has been sold.
Selling art is difficult enough. In order for an artist to increase their chances of selling, they need to exhibit frequently and at high-traffic venues. Consistency is key when selling art one piece at a time. But — imagine selling multiple pieces of work at a time. Wonderful but, how?
You need the assistance of a reputable art broker, or dealer, with not just a proven sales record but an established network of buyers as well.
There’s an old business adage that 80 percent of your sales come from customers who live the furthest away. That doesn’t always have to be the case.
Large local businesses, institutions and organizations can enhance their image and brand by acquiring and showcasing art created by emerging and established local artists. That’s where an art broker’s excellent connections come in handy.
They know that the best time to get out there is before a commercial or high-end residential building is built, expanded or remodeled. To get on the ground floor, you need to be connected to an art consultant or architect who specifies the artwork required for the project.
That’s where art brokers fit in. In many cases, commercial buildings redecorate their lobbies, halls and conference rooms every few years and hire an interior designer who specifies the artwork they’re looking for.
According to Denn Santoro of S & G Art Brokerage, based in New Bedford, Massachusetts, “The city has been named one of the most creative and artistic cities in the country by more than one source. The number of artists producing high-quality work in the city and region is extraordinary.”
He continued, “We make it easy for the art specifiers to find the art that will meet the requirements they have for their spaces. We are an art buyer’s or art specifier’s single point of contact for finding local artists’ works that meet that style or vision criteria.”
If the criteria or vision is undefined, an art broker can work with you to help you define your needs and the type of look and feel you want for your facilities. Then they work with the artists in the area to find the right works from their existing inventory or arrange commissions specifically designed for your space.