THE RAPID ADVANCES OF DIGITAL ART: MASARY STUDIOS BRING THEIR WAVEFORMS TO NEW AUDIENCES

In a city where technology thrives, digital art is advancing fast, and would make the Lumière Brothers very proud.

It is not an optical illusion, magic or mind trick. It is digital art. Grab your Google or Apple glasses and download apps to see augmented reality (AR) or simply not; look around. Digital art is everywhere and has been rapidly breaking ground, expanding into our everyday lives and naked eyes. It is that simple, if you have a cell phone, you experience digital art daily. So, let’s embrace, dive into and enjoy it.

The inception of digital art can be traced back to the mid-1900s, with experiments done by computer scientists, engineers and mathematicians, naturally the only ones with access to the necessary machines. The medium evolved during the following decades through visual compositionmainly generated by mathematical calculations until the 1980s, when the introduction of personal computers revolutionized the artistic process. Andy Warhol had explored digital work, including creating Doodles that are stored on floppy disks at the Andy Warhol Museum today. The medium became a popular trend when 3D computer animation became a standard tool for artists. Museums finally incorporated media art departments and research centers, and then it was official: the digital art world was here to stay.

Today, digital art has evolved into a dynamic and thriving medium and continues to shape the contemporary art and art market landscape with NFTs and crypto currency. Artists have been dazzling viewers with creative expressions, investigating and experimenting with a vast array of powerful digital tools that, as innovative as they seem, can become outdated by the hour. But then we realize that humanity has been gifted withexceptional minds able to make artistic sense out of exploring the relationship between image, sound, movement and technology. Artists, scientists, computer programmers, engineers, coders, musicians,composers,physicists,biologists,performers,writers and poets are the protagonists of the current art revolution and evolution era — which includes digital interactive media, new media art and computer graphics — presenting itself as the welcoming, inclusive and diverse universe.

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