Going live on May 29 as the traditional summer season would have normally begun, the Ptown Gallery Stroll website has provided a weekly rundown of exhibitions and artwork in town, serving as a helpful guide for those who’ve made the trip to Provincetown as well as those who’ve chosen to remain home this time around, keeping galleries and artists in the eyes of potential buyers. With a goal to “foster a sense of community and mutual support among gallery owners, as well as explore strategies for promoting Provincetown as a thriving art and design community both today and into the future,” the participating galleries’ “immediate objective is to work collectively to bring awareness to art collectors and buyers that Provincetown galleries are open and accessible in safe and thoughtful ways during this current health crisis.”
As Massachusetts’ tax-free and Labor Day weekends neared, Artscope Magazine managing editor Brian Goslow checked in with Pete Hocking, curating manager at Four Eleven Gallery and vice-chair of Provincetown Commons, about Provincetown’s summer season, how the Ptown Gallery Stroll assisted what could have been a catastrophic year, its plans for the months ahead and how his own art has fared in a memorable 2020.
HOW HAS THE SUMMER SEASON BEEN FOR GALLERIES IN PROVINCETOWN?
It’s a very different season, but galleries are doing okay. There are fewer people coming to town, and fewer coming to specifically look at art. Galleries have restrictions on how many visitors we can welcome at a given time, which makes it harder to attract the casual browser and art buyer. But collectors are being thoughtful in reviewing shows online and making planned visits…