A New Idea Pops Up in P-town
by Brian Goslow
There is a new way to reach new audiences: pop-up galleries.
For more than a decade, Johniene Papandreas has featured her own large-scale, eye-catching paintings at her Commercial Street storefront in Provincetown. Located just a few doors down from the Provincetown Art Association and Museum, it’s as prime a location for an artist looking to showcase their work as you could ask for.
This year, Papandreas decided to do things differently.
“I’m now showing at other galleries and thought I could use more concentrated time in my studio in New Hampshire to paint,” she explained. “Since I’d been researching opportunities where I could show my own work in different cities for a week at a time, it suddenly occurred to me that I could offer that opportunity to fellow artists with my gallery.
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