THE FIRST THING THAT SURPRISED ME ABOUT ARTIST REPRESENTATION MOVER AND SHAKER SUZANNE SCHULTZ WAS THAT SHE'S NOT A SHARK.
After reading of her remarkable
success, I arrived at our interview
expecting to joust with a pushy
careerist, but instead spent a cordial
hour with a well-intentioned and
endearing art lover.
The second thing was that this
flourishing businesswoman — whose
Boston-based representation firm
Canvas Fine Arts has accrued over
30 clients since its 2007 inception
— spent over a decade outside
the workforce as a stay-at-home
mom. Ironically, Schultz cited these
years as a major contributor to her
success. Just as a mother will feed
her children, support their goals, and
oversee their activities (play dates,
soccer practice, etc.), so Schultz
cooks her clients lunch for the first
consultation, works toward that
dream gallery or museum show, and
helps coordinate promotional events
and artwork transportation.
The analogy doesn’t stop there. As
with most mothers and their children,
Schultz is both her artists’ confidant
and their biggest fan. “I have to like
my artists’ work, because if I don’t
like it, I can’t sell it,” she told me.
“They have to trust me, and I have
to trust them. I really believe in my
artists.” She described her process as
interactive. Instead of goading her
clients or pressuring venues, she takes
a sensitive, respectful tact, working
closely with both parties to further
their goals rather than her own.
In this era of Goldman-Sachs
grotesquery, it was refreshing to hear
Schultz describe such a wholesome
approach — and to remember that
financial success does not always entail
greed and deception. At the same time,
her claims sounded a little too good to
be true. To weed out any sampling bias,
I sought another side of the story and
contacted a few of her clients. Sure
enough, everything checked out, even
the “lovely lunch” she cooks for the
first meeting. Ladies and gentlemen,
Suzanne Schultz is the real deal.
The most inspiring testimonial came
from Patrick Pattillo, a Boston painter
who originally hails from Milwaukee,
Wisconsin. Working in acrylics, Pattillo
creates abstract compositions from
carefully framed slices of his everyday
of Boston carefully framed to lend
them a Parisian resemblance — into
a group show in Le Pecq, France, and
displayed in a solo show at the French
Cultural Center of Boston. “An artist,
like an actor, needs an agent,” Dzamba
wrote by e-mail. “There really are two
businesses in any creative venture —
the art itself, and the marketing. Each
one is a full time job, and there just isn’t
time to do both.”
Then again, not everyone wants to
be a full-time artist. Eric Roth is
primarily a commercial photographer
who’s looking to expand into artistic
territory. He sought out Canvas Fine
Arts in order to, as he put it, “develop
my fine art without taking too much
time from my livelihood.” Roth has
a wonderful eye for color and form,
and whether he is shooting Las Vegas
or a rural cottage, his compositions
engage the viewer on a purely formal
level while conveying a powerful
sense of place. Since partnering
with Schultz, he has seen his work
appear in five different shows around
Boston, and he has a sixth one
coming up in Bermuda.
If Schultz thinks of herself as a mother
to her clients, it’s clear that she’s
one of those impeccably organized,
plate-spinning supermoms. With
inexhaustible energy, she organizes
openings, talks, competitions and open
houses at a wide variety of venues. Plus,
she’s now appearing Monday nights at
6 p.m. on the Boston Neighborhood
Network show “It’s All About Arts.” I
admit I had my doubts about her at
first, but after doing my homework, I’m
convinced that Schultz is a tremendous